That International Sports Festival

art Direction / copywriting

learn:

You know that competition that upholds those lofty ideals of inclusivity and peace throughout the world while also forbidding the use or mention of itself beyond the inner circle of large corporations willing to fork over billions? This is not that. This is about the athletes living their passion to participate in that.

labor:

The OAAA (Out of Home Advertising Association of America) in the spirit of inclusivity and peace throughout the world partnered with various out of home companies.

love:

Both locally and nationally, these companies posted congratulatory messages for individual athletes and teams within their markets on their assets. Completely. Free. Of. Charge.