dothan rv park

Creative Direction / copywriting / typeface design

learn:

It’s RV slips. It’s cabin rentals. It’s all these things packed nice and neat within the suitcase of overt hospitality. Really. To the point of being too accommodating.

labor:

Dothan RV Park in Dothan, Alabama needed to rebrand itself as it embarked on new business adventures. It needed to appeal to the military personnel at nearby Ft. Rucker, as well as folks traveling to and from the sunny beaches of Alabama and Florida.

love:

It used colors and shapes remeniscent of military regalia and paired them with a dry humor in an inviting tone.