chigarid external analgesic

art Direction

learn:

It’s. It’s. A genuine miracle. Stings. Bites. Itches. Chigarid is on ‘em.

labor:

Blunt copy. Powerful imagery. It needed to speak to those in the throws of bug bites. It needed to reach the poor souls stuck with stings. It needed to inspire those in the ire of itch.

love:

It needed to touch on that soothing comfort that consumers have come to expect when grabbing for that bottle of Chigarid.