8TH WONDER BREWERY

art Direction/COPYWRITING

learn:

It’s a brewery that somehow represents Houston in all of its odd glory.

labor:

As the brewery continued to gain popularity, its location was as important as how it brewed its beer. Situated on Houston’s east side, blocks away from multiple sports stadiums, it only seemed logical to lean into the athletics pitch.

love:

With pun-heavy beer names and exotic recipes, the campaign paired the city’s quirk with its undying love for its sports teams.